Antelope Valley Blogs

Yes back in time there was a time when the Antelope Valley Press was free and I delivered it. Every one in town received the paper even if they didn’t want it they got it. The main newspaper in town back then was called the Ledger Gazette it was very small and did cost you money to receive it. But then came the Antelope Valley Press with a new idea in marketing, give the newspaper away and let the readers start liking the paper and then let them pay for it only if they wanted to.

I was paid a penny a newspaper to deliver it and delivered 150 newspapers on my route. Then at the end of the month I would go out and ask the people I delivered it to if they wanted to pay for the paper it was 25 cents.

Out of the 25 cents I received 12 cents of that a long with the penny a paper every time I threw it. That wasn’t bad money in those days, but I did hate to go collect the money for the free paper, some people would get very unset at being asked for the quarter, they would say I didn’t order the paper and I’m not paying for the paper. We would then say the payment is voluntary.

I then started my own new marketing plan, I hired smaller kids to make the collection for me and paid them. No one could refuse to pay a nice looking little kid looking up at them with those big eyes.